Résumé.

Lead digital marketing for a top global law firm. Partner with firm leadership, practice groups, and innovation teams on programs that protect brand trust while improving reach, relevance, and measurable performance.

• Own the digital marketing roadmap across web, content, email, SEO, and analytics for a complex, multi-practice organization.
• Stand up measurement frameworks and reporting rhythms that help leaders prioritize spend, capacity, and impact.
• Lead high-visibility web and content initiatives, including AI-powered client-facing experiences and innovation-adjacent programs.
• Translate firm strategy into executable campaigns with clear owners, timelines, and quality bars.
• Partner with IT, creative, and practice stakeholders to ship faster without weakening brand or compliance standards.
• Integrate AI into day-to-day marketing operations: research, drafting, synthesis, and workflow design with human review built in.
• Coach teams and vendors on standards for voice, accessibility, performance, and maintainability across digital properties.

Led brand, digital, and growth programs in high-trust, high-scrutiny environments where accuracy, tone, and stakeholder alignment matter as much as metrics.

• Directed multi-channel programs spanning brand, content, SEO, paid and organic social, and lifecycle marketing.
• Built web and content operating models that balanced editorial quality with publishing velocity.
• Partnered with business development and practice leaders on campaigns tied to revenue and relationship outcomes.
• Improved analytics maturity: clearer KPIs, cleaner dashboards, and fewer debates about what the numbers actually mean.
• Managed agencies and cross-functional teams across creative, web, and martech.

Built marketing engines for companies that needed to explain complex products to skeptical buyers.

• Launched and scaled demand programs across content, SEO, email, and product marketing.
• Developed positioning and messaging for products with long sales cycles and multiple decision makers.
• Partnered with product and sales on launch playbooks, enablement, and feedback loops.
• Introduced marketing operations discipline: templates, QA, and handoffs that reduced rework.

Early career foundation in brand storytelling, campaigns, and digital channels for experience-driven businesses.

• Executed integrated campaigns across social, email, web, and on-property touchpoints.
• Learned how local context, seasonality, and operations reality shape what marketing can promise.
• Built instincts for creative that performs: clear offers, honest claims, and fast iteration.

Side builds that keep technical fluency current and test ideas outside enterprise constraints.

• GoYou: AI-assisted goal-setting and life-planning platform (product, community, and go-to-market experiments).
• Make It Factory and One Love News: media and venture projects spanning content, community, and product.
• Use Cursor, Claude, and modern web stacks to move from concept to working software in days, not quarters.
• Document learnings publicly on this site and in essays on marketing, AI, and building.